Canada’s Anti-Spam Legislation (CASL) came into effect on July 1, 2014, with multi-million dollar penalties attached. It will have signiﬁcant implications for Canadian publishers using electronic communications or installing applications or other software on e-readers or other devices.
This hands-on video, presented by Daniel Glover of McCarthy Tétrault will teach you the basics of CASL and how to move forward in the new environment.
Topics covered include:
- CASL overview
- Commercial Electronic Messages, or CEMs
- Consent Regime
- How to secure express consent to send CEMs