Current & Emerging Best Practices in Promoting & Marketing Digital Content

TORONTO,ON – eBOUND Canada has released a study on digital content marketing strategies for independent Canadian Publishers. The study was commissioned by eBOUND and conducted by Castledale Inc. with financial support from the Ontario Media Development Corporation (OMDC).

Small publishers have improved opportunities at their disposal to increase brand awareness, reader engagement, and revenue channels by adapting traditional marketing strategies to include social and multimedia. The utilization of advanced data collection for meaningful analysis further aids publishers vying for readers’ attention in an increasingly competitive market.

Forty-two publishers participated in an eBOUND survey in April 2014. Additionally, professionals from various digital-content industries were interviewed and a three-country wide literature scan conducted to uncover best practices in marketing of digital content relevant to book publishers.

To view the report, click here.

About eBOUND Canada

Launched in 2009, eBOUND Canada, formerly the Canadian Publishers Digital Services (CPDS) arm of the Association of Canadian Publishers, is a not-for-profit organization dedicated to advancing Canadian publishers’ engagement in the digital marketplace. Its growing number of programs includes ebook distribution, digital asset management, conversion services and professional development.

About Castledale Inc.

Castledale Inc. combines creative content with business sense. CEO and founder, Diane Davy, draws from 25 years within the creative industries to offer a wide variety of strategic services to publishers. Castledale is based in Toronto. (

Krystyna Ross
Chief Executive Officer
eBOUND Canada
416-487-6116 ext. 236


Latest Resources