An overview of the Cantook and Biblius platform. Cantook Education is De Marque's e-lending solution for K-12 schools. Guillaume Lefrançois from De Marque and...
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Webinar Recording: Metadata, Marketing, Sales & Licensing for the K-12 eBook Market: A Review of Best Practices for Canadian Publishers
An overview of best practices to increase eBook sales to the ever elusive K-12 educational market. Barbara Howson, co-author of the soon to be released eBOUND...
BookTok Talks: Canadian BookTokers on Trends, Tropes, Dos and Don’ts
BookTok—the bookish corner of popular social media app TikTok—has become a recent staple in the publishing world (as discussed in our previous introductory...
What is BookTok? Get to Know the New Player Driving Sales in the Publishing World
If you are on the internet in any capacity, there is a very slim chance that you haven’t encountered the phenomenon that is TikTok. It has joined, and in many...
A Publisher’s Guide to Becoming an Amazon Associate
The Amazon Associates program enables you to embed links on your website that send customers to the product pages for your books on the Amazon site, and earn a commission of up to 8.5% on sales that occur through your links.
Universal Analytics — Knowing a Little Bit About Everything
In December 2014, Monique Sheridan (Boxcar Marketing) hosted this informative look into the useful world of Universal Analytics.
Video: Adventures in Appland
In late 2012, House of Anansi Press started discussing the idea of creating their first app, and in March of 2014 they finally launched The Massey Lectures App.
7 Tips for Better Book Trailers
Book trailers are a great marketing tool for publishers to generate interest and build anticipation for a title.
Social Media Metrics In-Depth
As a savvy publisher, you know that social media impacts your business. Trouble is, it can be difficult to measure that impact precisely. You’re not alone…
Metadata Workflow: How to get your ebook metadata from CoreSource to CataList
Once you have your ebooks, covers, and metadata ingested in CoreSource, you can streamline your workflow to push those files out to CataList. Here’s how!