If you are on the internet in any capacity, there is a very slim chance that you haven’t encountered the phenomenon that is TikTok. It has joined, and in many...
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A Publisher’s Guide to Becoming an Amazon Associate
The Amazon Associates program enables you to embed links on your website that send customers to the product pages for your books on the Amazon site, and earn a commission of up to 8.5% on sales that occur through your links.
Universal Analytics — Knowing a Little Bit About Everything
In December 2014, Monique Sheridan (Boxcar Marketing) hosted this informative look into the useful world of Universal Analytics.
Video: Adventures in Appland
In late 2012, House of Anansi Press started discussing the idea of creating their first app, and in March of 2014 they finally launched The Massey Lectures App.
7 Tips for Better Book Trailers
Book trailers are a great marketing tool for publishers to generate interest and build anticipation for a title.
Social Media Metrics In-Depth
As a savvy publisher, you know that social media impacts your business. Trouble is, it can be difficult to measure that impact precisely. You’re not alone…
Metadata Workflow: How to get your ebook metadata from CoreSource to CataList
Once you have your ebooks, covers, and metadata ingested in CoreSource, you can streamline your workflow to push those files out to CataList. Here’s how!
Google Analytics for Publishers
In this webinar, Monique Sherrett of Boxcar Marketing reveals Google Analytics best practices that can help publishers focus on the most actionable and insightful metrics.
A Publisher’s Guide to Becoming a Kobo Affiliate
Joining Kobo’s affiliate program is a great way to promote your ebooks in Kobo’s store, measure outbound visits to Kobo, and earn extra revenue from lead generation.
iBookstore Marketing Guide
Apple has some useful tools that you can use to help promote the presence of your ebooks in Apple's iBooks. They're all free, and some of them can even...