Video: The Agile Publishing Model with Peter Lynch

In this session, Peter Lynch, Editorial Manager at Sourcebooks, gives viewers a primer on agile content development, an overview of how the agile workflow is being implemented for the development of Sourcebooks’ Entering The Shift Age, and how publishers can use agile to become more efficient and produce better content.

Hold on a minute, what is agile content development?

Agile is an iterative approach to content development. Originating in software development in the early 90s, agile’s supporters rejected the traditional “waterfall” method of development in favor of a more flexible and adaptive model that could easily react to change and integrate user feedback into the development process. Today, digital publishing experts are starting to experiment with the methods that agile development pioneered by integrating them into the age-old publishing workflow.

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