Social Media Metrics In-Depth

As a savvy publisher, you know that social media impacts your business. Trouble is, it can be difficult to measure that impact precisely. You’re not alone; according to this infographic 83% of business managers “do not even attempt to measure social media ROI”.

In this 1-hour video, recorded in February 2014, marketing expert Monique Sherrett of Boxcar Marketing will show you how to define the financial and non-financial impact that social media has on your business.

Topics covered include:

  • Facebook Insights. You’ll walk through the Facebook Insights tabs and uncover valuable data that is hidden within file export functions only. This session will also cover the Facebook conversion pixel introduced in the Master Facebook Marketing session and tagging Facebook campaigns to integrate with Google Analytics.
  • Actionable Twitter Data. Influential people share what they love on Twitter. You can use that data for outreach or inspiration for how to engage with your target audience.
  • Google Analytics. Sharpen your analytics skills by reviewing the new reports, best practices for collecting actionable data, setting up custom dashboards and alerts, and taking a deep dive into building custom reports with specific examples for evaluating your digital marketing performance.

Social Media Marketing Resources

Want more social media measurement info? Start by checking out Boxcar Marketing’s Marketing Metrics resources page. You can also refer to Monique’s slide deck from her presentation, below: