eBOUND hired Castledale to explore and report on standard pricing policies for English language ebooks in seven major markets (United States (US), United Kingdom (UK), Australia, France, Germany, Spain and Mexico). This list includes the top four export markets for Canadian publishers in 2014 (the United States, the United Kingdom, Australia and Mexico) as identified by Livres Canada Books.
The objective was to provide the over 70 independent Canadian publishers who distribute their ebooks through eBOUND with insights that might help them refine their pricing to maximize revenues in various markets. The desired end result was to provide average prices across the countries and genres studied as well as minimum and maximum price ranges. The research will be shared across the wider industry.
The research focused on nine genres produced by Canadian publishers and included literary fiction, mystery, young adult, children’s, biography, history, pop culture, business/economics and scholarly. Approximately 10 titles were chosen from each genre. The focus was on English language bestsellers from available lists.
You can find the report below.