TORONTO – A paper to aid publishers in international pricing strategies has been issued by eBOUND Canada, the non-profit digital services provider for the digital publishing industry. Funding for this research was provided by the Ontario Media Development Corporation (OMDC).
Within the framework of the digital publishing industry, international standards for ebook pricing are non-existent. Publishers are offered little-to-no guidance when entering the international marketplace, and must competitively price their books amid the confusion of diverse vendor practices, inconsistent taxation policies, and the fluctuations of the global economy.
This investigative report, prepared by Castledale Inc., provides insights into this tumultuous reality, determining benchmarks for pricing ebooks of different genres in key export markets. “We know publishers are struggling to set appropriate prices for their ebooks in different markets,” said Krystyna Ross, CEO of eBOUND Canada, “The goal of this research is to provide practical information to inform those pricing decisions.”
”Ontario’s authors and publishers are creating compelling content that is in demand around the world”, said Karen Thorne-Stone, President and CEO at OMDC. “This important global pricing and policy analysis will ensure that they have the tools they need to compete successfully in the international marketplace.”
You can find the report here.
About eBOUND Canada:
Launched in 2009, eBOUND Canada, formerly the Canadian Publishers Digital Services (CPDS) arm of the Association of Canadian Publishers, is a not-for-profit organization dedicated to advancing Canadian publishers’ engagement in the digital marketplace. Its growing number of programs includes ebook distribution, digital asset management, conversion services and professional development.
Castledale combines creative content with business sense. CEO and founder, Diane Davy, draws from 25 years within the creative industries to offer a wide variety of strategic services to publishers. Castledale is based in Toronto.
About the OMDC:
The Ontario Media Development Corporation (OMDC) is the central catalyst for creative industries in the province. The OMDC promotes investment in, and leverages original content creation for, the six industries that form part of Ontario’s entertainment and creative cluster: film and television, magazine and book publishing, interactive digital media, and music.
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Tel: 416-487-6116 ext. 2360