Robert Hayashi discusses discoverability with 2020 Media Futures


2020 Media Futures is an ambitious, multi-industry strategic foresight project designed to understand and envision what media may look like in the year 2020; what kind of cross-platform Internet environment may shape our media and entertainment in the coming decade; and how our firms and organizations can take action today toward capturing and maintaining positions of national and international leadership.

In conjunction with the Implications for Action Camp put on by Media Futures in May 2011 to explore implications arising from the 2020 Media Future scenarios, a Speakers Corner was set up. Participants were asked to express their critical thoughts regarding opportunities, challenges and strategies for success in the face of internet-driven disruption.

“Our challenge is ‘discoverability’,” said Robert. “The consumer with their laptop or tablet or smartphone has a worldwide array of choice in front of them – is how to bubble up Canadian content. Be it in ebook format be it in print book format, video, streaming video, film whatever. That’s the true challenge – is how to make that discoverable for those people who are interested. And not just for Canadian content but for just true relevant meaningful content that they can use.”

Interview participants represented a range of industries and perspectives including: publishing, interactive digital media production, transmedia, social media, business development and investment.

Participants were asked to consider the following questions, in the face of internet-driven disruption of the “creative cluster” — the books, magazines, music, film, TV, and interactive media industries:

  • What are the major challenges for your industry or community?
  • What are some key emerging opportunities?
  • Which of the 2020 Media Futures Scenarios represents a preferred future?
  • What marketing and distribution strategies will be critical for success?
  • Which changes or innovations do you think would be most helpful for organizations in these sectors?

View more interview participants on 2020 Media Futures Website.