eBOUND Canada Report Finds Keywords Impact Ebook Discoverability

TORONTO – eBOUND Canada, a not-for-profit organization that assists independent Canadian publishers in developing and supporting digital publishing programs, has commissioned a study to asses the impact of adding keywords to metadata on sales and discoverability of ebooks. Funding for this research was provided by Ontario Creates and the Government of Canada.

The study, prepared by consultant Amanda Lee, tracked changes in sales and discovery of 600 ebook titles from eBOUND publishers on the Amazon site to determine if there is value to Canadian publishers in adding keywords to their ebook metadata on a large scale and the most effective method of keyword creation.

Results of the analysis indicate that the addition of keywords, whether machine-generated or human-created, had no effect on sales during the pilot period, but the ebooks with keywords saw a significant increase in discovery as measured by views on Amazon.

“Discoverability is a significant challenge for Ontario’s e-book publishers and innovative ideas need to be tested. It is encouraging to learn that that there are simple and practical strategies that will measurably impact views on key platforms such as Amazon. Ontario Creates is proud to support eBOUND’s efforts to demystify the new market landscape and provide concrete, actionable insights for our domestic book publishers.” – Karen Thorne-Stone, President & CEO, Ontario Creates

You can download the full report here.

About eBOUND Canada:

Launched in 2009, eBOUND Canada, formerly the Canadian Publishers Digital Services (CPDS) arm of the Association of Canadian Publishers, is a not-for-profit organization dedicated to advancing Canadian publishers’ engagement in the digital marketplace. Its growing number of programs includes ebook distribution, digital asset management, ebook and audiobook conversion services and professional development.

About Amanda Lee, Lead Consultant:

Amanda Lee has worked in Canadian publishing for 8 years. She has held positions focused on metadata enhancement and digital distribution platforms at Dundurn Press, HarperCollins Canada and House of Anansi Press / Groundwood Books. She has worked closely with retailers, distributors and industry groups to understand and communicate bibliographic metadata standards, and has worked on metadata improvement projects for eBOUND, LitDistCo, and several independent authors.

About Ontario Creates:

Ontario Creates (formerly OMDC) is a provincial agency that facilitates economic development, investment and collaboration in Ontario’s creative industries including the music, book, magazine, film, television and interactive digital media sectors. ontariocreates.ca



Deborah Nelson
Chief Executive Officer
eBOUND Canada
Tel: 416.219.4709